Ever since Facebook introduced video a few years ago, The Company has been targeting for YouTube although it’s done an excellent job to becoming a viable video platform, it’s efforts seemed to have not making any great impact, as serious content creators still prefer the Google subsidiary but that isn’t keeping Facebook from trying something new though, and since Facebook acquired Instagram the company is using Instagram’s specialty of visual content.
In a latest attempt to give YouTube some tuff competition, Instagram introduced long-form videos on the platform recently with an standalone app ‘IGTV’, Now YouTube has fight back with a number of new tools to help its major users generate income, which ups the ante for Facebook once again.
As Viralbhasad mentioned earlier absence of monetization method is biggest hurdle for Instagram to attract professional video content creators
The video service ‘YouTube’ announced on Thursday three new ways for YouTubers to make money on its platform, during a presentation at the online video convention, VidCon, in Anaheim, California.
In the next few months, audiences will be able to support their favorite channels within YouTube by paying $4.99 per month to become a member of that channel’s community and get access to exclusive posts, videos, live streams and other benefits offered by the creator. The program, called Channel Memberships, will be available to channels with 100,000 subscribers or more that meet certain standards, like being eligible for ads and run by creators over the age of 18.
YouTube is also collaborating with custom t-shirt company Teespring to allow creators to customize and sell merchandise directly through their channels, as of this week. Many YouTubers, large and small, already make and sell merchandise on their own for extra cash. Not to mention, hawk it incessantly in their videos.
YouTube creators will soon be allowed to schedule videos and promote them as if they were live, in the hopes of building bigger live audiences. That comes with perks usually reserved for live videos, like Super Chat, a product that allows fans to buy messages that stand out within a live chat. The new mode, called Premiere, rolled out to some creators on Thursday and will be available more widely in the coming weeks.
Right now, most creators on YouTube earn money from ads that run on their videos. YouTube takes a cut of that revenue. Aside from selling merchandize on the side, many well-known creators also have sponsorship deals with brands.
Earlier, YouTubers have been upset with policy changes at YouTube that have made it difficult for them (especially smaller creators) to earn money from ads. In February, the streaming service began requiring channels to have at least 1,000 subscribers and 4,000 hours of videos watched by viewers within the past year to be eligible for ads, up from an earlier threshold of 10,000 total video views. Some creators have complained about their videos being demonetized for no clear reason. Others have argued that changes to YouTube’s algorithms have made it difficult for even their own subscribers to find their videos among YouTube’s recommendations, which drive the most views. It also feeds into concerns about viewer suppression, as fewer eyeballs means less revenue.
Some YouTubers on social media appeared pleased with the new initiatives. But others argued the changes don’t go far enough, and that YouTube needs to do more to help small creators.