Musical.ly might not replace YouTube, but it has surely become a great medium for new age vloggers.
Musical.ly is launched in 2014 and gaining popularity ever since. This app allows users to create videos using various filters and speed options. Musical.ly was launched in India last year and already has more than 15 million registered users, including Bollywood celebrities.
Disha Madan, the first Indian to hit 1 million followers on musical.ly, now has over 2.6 million fans and says that it is a great platform to reach a wider audience.
“As compared to other platforms, musical.ly has zero limitations in terms of timings and categories. You can be creative, innovative and express yourself in a number of ways.”
Vitasta Bhat, another musical.ly user, who has over 1.4 million fans, said that she started using musical.ly in early 2016 just for fun. “I was not active at first but got a boost when people started appreciating my videos on Instagram. It was in early 2017 when I became a regular and I’ve never stopped since then.”
Yuvraj Dewan, a 22-year-old user says, “musical.ly is the best thing that happened to me. I love the popularity and the fact that so many people are inspired by me.” Yuvraj has over 145k fans and he calls them his ‘muser family’.
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