Bytedance Technology Co announced that it is shuttering teen karaoke app Musical.ly, which they acquired for nearly $1 billion in December 2017 and will move all user base of Musical.ly to the latest version of its popular short-video sharing platform TikTok
Bytedance Technology Co merging both apps to create one global app under the TikTok brand, The move is Bytedance’s attempt to become the world’s one-stop destination for short video content and creation.
Both apps are popular among teenagers due to its ability to create short eye-catching videos, Though both apps were developed in China, Musical.ly became a sensation among teenagers in the Americas and Europe, while TikTok took off among youth in Asia.
Alex Zhu, co-founder of musical.ly and senior vice president of TikTok, said in a press release: “Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to create a community where everyone can be a creator.”
Bytedance said in November that acquiring Musical.ly would help its users and advertisers tap into new markets.
Last month, Musical.ly shut down Live.ly, a live streaming app it had developed before being acquired by Bytedance. The company told users to try out LiveMe, a rival app in which Bytedance is an investor.