Big Brands are inspired from Somvati Mahawar’s ‘Chai Pee Lo’ video
Somvati Mahawar, who, in a series of videos, offers tea to her social media friends. “Hello friends! Goodmorning. Chai pee lo. Theek hai friends. Apne pee li?,” she has been seen saying.
Mahawar’s series of videos sparked creativity on the social media and viral memes started doing the rounds.
Now, brands have also joined in and are leveraging this viral fame. While ShopClues used it in its emailer with a tagline ‘Shopping kar lo friends’, Netflix leveraged it by sharing a meme saying ‘Hello frands, chai pi lo.’ Brands such as Mother Dairy, Foodpanda and Bajaj Allianz Life Insurance also did not stay far behind and included Mahawar’s ‘iconic’ lines in their digital advertising and promotion strategies.